ATLANTA – Coca-Cola CEO Bryan O’Malley acknowledged this morning what industry insiders had long suspected: that the only reason the company sells the 222ml mini can version is so guy…
Tag: Coca-Cola
The true meaning of the season
BY KRAMPUS, THE GERMANIC YULETIDE DEMON Guten Tag! With the holidays upon us once more it is time for I, the Krampus, to reflect on what is truly important. Oh, I’m certain things seem very simpl…
August is Cause-Related Marketing Awareness Month
TORONTO – Corporations everywhere are reminding Canadians that they should be aware of all of the good cause-related marketing they have been doing lately. “We think it’s very important tha…