VANCOUVER—Representatives for Tracy Henderson have confirmed that 29-year old graphic designer’s personal brand will be undergoing an “exciting new evolution” to help it re-center it’s appeal within the key demographic of 18-25 year-olds.
“We feel this shift reflects the original spirit of Tracy—bold, fun, forward-thinking, and suitable for a college-age consumer base,” said Tina Herron of Blitz Marketing. “After all, Tracy started out with rock-solid buy in from this group.”
In recent years there have been some notable realignments of Tracy’s image, especially after she went from freelancing to a stable corporate position. However, Herron is confident that some strategic marketing choices will help reset her image as relatable to fun, free-wheeling early-twentysomethings.
“One key narrative we’re creating for our customers is that Tracy has her whole life ahead of her,” Herron explained to reporters. “We’re pushing this aspect of the campaign primarily through digital platforms, particularly with tweets about music festivals and camping trips that someone in their early twenties would absolutely have the time, energy, and optimism to commit to.”
Other strategic shifts designed to boost Henderson’s image among youth consumers include the introduction of numerous clothing items purchased from Urban Outfitters, conscious mentions of Drake lyrics, and the use of emojis as shorthand for words.
“We’re also working on scaling back Tracy’s facebook presence and playing down her association with her husband of two years, Kyle” explained Herron.
Reached for comment, Henderson was guarded but hopeful about the success of the new campaign.
“Hey, I’m just looking forward to spreading my message of youth, optimism, and not having particularly bad hangovers to the world.”
“And getting on Snapchat,” she added. “Snapchat for sure.”
At press time, Henderson was not moving her goddamn mattress off of the boxspring, that’s just too much.
Image from Deposit Photos.
