Florenceville, NB – Attendees at a media strategy session for the McCain Foods company reported enthusiasm over plans to expand awareness to teens using the app Snapchat, despite absolutely no one present understanding whatsoever how the app functions.
“Now that our brand is on Snapchat, youth consumers will flock to our page to read the latest information about McCain products,” enthused head of marketing Daryn Walker, displaying a complete misunderstanding of the function of the popular communications app.
“Let’s not forget about the Snapchat stories,” added copywriter Sheila MacKenzie, repeating a term that she had heard her 11 year old daughter say once and most certainly could not explain if questioned. “We can definitely use those to get people talking,” she added, before diverting attention by praising a colleague for his neatly organized Google Calendar.
Other suggestions thrown out during the meeting included using a face swapping filter for some reason, purchasing some McCain-themed hashtags (a feature that Snapchat does not offer), and “printable coupons.”
Sources report that by the midway point of the meeting, the assembled professionals and MBAs had reached an unspoken realization that no one actually understood the app they were discussing. Why no one elected to speak this truth remains a mystery, though insiders have speculated that all parties remained fearful that confessing this lack of knowledge would impact their Klout score.
In the end, the assembled marketing team managed to last an impressive 59 minutes without ever being caught in their collective lie. As the meeting was called to a close the entire 8-person division hurried back to their cubicles and offices, with no one acknowledging that fact that no further action steps had been set regarding McCain Foods and Snapchat.
Reached for comment, 23 year old intern Alexandria Parcel rolled her eyes at her colleagues’ mentions of Snapchat, insisting that “everyone has moved on to use Tranxr by now anyways.”
