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TORONTO – Last Thursday Roger Ho of Atelier Financial admitted that he had no idea
what “branding” was, despite having used the term twenty-seven times in the last twenty-four hours.
Ho also admitted he never learned what the terms “paradigm shift,” “core competencies” and “modularize” refer to. “I just say words,” Ho told reporters. “I dunno, it seems to work so far.” Atelier Financial’s PR team responded to Ho’s words, but no one could understand what they were saying.
