TORONTO – Postmedia Network Inc. (“Postmedia”) today announced the acquisition of the Beaverton website and all related print and television properties. The Beaverton, widely regarded as the premier voice in fake news media in Canada, has been experiencing tremendous growth in both readership and imaginary revenue, which prompted the sale.
The acquisition is a strategic fit for Postmedia’s ongoing focus on new models to monetize content through content creation, deployment and measurement by significantly bolstering its content deployment capabilities.
“Given the rate of disruption in our legacy business, a big part of our future success will hinge on offering innovative new content and advertising solutions in the dominant search and social ecosystems,” said Andrew MacLeod, EVP and Chief Commercial Officer, Postmedia. “The Beaverton supports this strategy and is one step in our ongoing journey towards dominating the fake news market in Canada. We’ll certainly be able to post on Facebook a lot more.”
“Naturally we will be renaming the site The Beaverton Sun to make it fit our brand even more,” he added.
By making this three-figure investment and building out their existing writing staff with unpaid joke writers, the Postmedia team will be able to create content, targeting with precision the most engaged audiences across social platforms while continually optimizing engagement by monitoring feedback and making changes in real time to garner the best results.
As a result of the merger, Ezra Levant is understood to be taking an as-yet-undefined editorial role. “I’ve been a fan of the Beaverton for many years now,” said Levant, “I’m glad that I finally have the opportunity to get my revenge on these pissant writers after all of these years.”
The Beaverton’s Editor in Chief, Luke Gordon Field, will join Postmedia, taking on the role of unpaid intern.
About Postmedia
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is a Canadian newsmedia company representing more than 200 brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. For more information, visit www.postmedia.com.
